Passion Labels and Packaging offers an extensive number of options to you when it comes to Promotional Coupons and Extended Content Booklet Labels. From tough economies where consumers are looking to make purchases based on deals to the ever-demanding need to stay FDA compliant with additional label content, there is an easy solution to your needs.
IRC’s are an excellent way to get consumers to try a new product, move overstocked inventory launch a new marketing campaign, and boost your sales volume. IRC’s are commonly used for on-pack promotions, where the discount is received at the register or for mail-in-rebates.
Your IRC’s will print on a state of the art 12-station flexographic press that was built with the specific design of coupon manufacturing. As with all of our printing, your coupons will be printed in high resolution full color graphics.

The ability to peel up and reseal your extended content label is invaluable when space is limited on your label. The peel / reseal layers, affixed by a built in “hinge”, allow you to retain your beautiful label product graphics on the front while adding important nutritional information, instructions, or multi-lingual information on the back and even the base of the label.

ECL’s and Multi-folds are the same thing. We’ll call them ECL’s in our discussions. They allow you to utilize additional space through the use of additional printed panels in the label. They are an excellent way to add additional product nutrition or supplement information, coupons, recipes or even multi-lingual verbiage. When it comes to multi-folds, they can be printed on the 14 station press, with variable data capabilities.